Adjusted GEMI rises in August
The Goldbach Electronic Media Index shows a rise from 307 to 308 points in August for TV, radio, the Internet, and teletext combined.
The Goldbach Electronic Media Index (GEMI)
shows a combined TV, radio, Internet and teletext program in August.
Increase from 307 to 308 points.
The index for the overall advertising market remains unchanged at 162
Scoring points. After the summer lull in July, radio advertising in the
August again
recorded an increase. The radio index rose from 248 to 251
increased. Television also increased in August and, following a
increase of 2 points to an index of 314. Teletext was also able to
surprisingly increased by one point from 123 to 124
increase. Only Internet advertising suffered a loss in August.
have to accept. Its index fell from 161 to 159. The here
figures presented in July are consistent with those previously published in the Newsmail
published, because Media Focus is now dispensing with the
Recording of
self-promotion and advertising for advertising media in its monthly
statistics. This is intended to ensure a correct representation of the
effective advertising expenditure can be achieved. In the GEMI, the data
retroactively
removed, so that a comparison with the previous months is still possible.
is.
shows a combined TV, radio, Internet and teletext program in August.
Increase from 307 to 308 points.
The index for the overall advertising market remains unchanged at 162
Scoring points. After the summer lull in July, radio advertising in the
August again
recorded an increase. The radio index rose from 248 to 251
increased. Television also increased in August and, following a
increase of 2 points to an index of 314. Teletext was also able to
surprisingly increased by one point from 123 to 124
increase. Only Internet advertising suffered a loss in August.
have to accept. Its index fell from 161 to 159. The here
figures presented in July are consistent with those previously published in the Newsmail
published, because Media Focus is now dispensing with the
Recording of
self-promotion and advertising for advertising media in its monthly
statistics. This is intended to ensure a correct representation of the
effective advertising expenditure can be achieved. In the GEMI, the data
retroactively
removed, so that a comparison with the previous months is still possible.
is.
