Sport1.de expands: Swiss offshoot planned
The launch of a German-language website for Switzerland is being considered before the 2006 World Cup.
The German Internet portal Sport1.de
would like to expand in Europe in the coming years. After the
positive
Experience with the Austrian offshoot Sport1.at is to be used as a
next
a new website in Switzerland will follow. The launch of a
German-language site for Switzerland will be launched before the
Football World Cup 2006. The technical
platform is already in place, writes the German
Industry magazine Werben & Verkaufen. The Swiss market is
However, according to Christiane Alenfeld, Head of Communications at DSF and
Sport1, will be analyzed until the end of the year. "Whether and in what form it
Sport1.ch, we won't be able to say for sure until the end of the year",
Alenfeld explains to Werbewoche. According to Werben & Verkaufen
Sport1 boss Jörg Wacker is also planning to expand into Eastern European countries.
expand. A relaunch is planned for the German website at the end of 2005 and
an expansion of the news section is planned. In the future, more
Moving images
will be offered. The plans for Sport1's own print version
on the other hand, have been put on hold. Instead, Wacker is planning to use other
sports magazines. With potential partners, such as the
Motor-Presse, negotiations have already been held, according to Wacker.
would like to expand in Europe in the coming years. After the
positive
Experience with the Austrian offshoot Sport1.at is to be used as a
next
a new website in Switzerland will follow. The launch of a
German-language site for Switzerland will be launched before the
Football World Cup 2006. The technical
platform is already in place, writes the German
Industry magazine Werben & Verkaufen. The Swiss market is
However, according to Christiane Alenfeld, Head of Communications at DSF and
Sport1, will be analyzed until the end of the year. "Whether and in what form it
Sport1.ch, we won't be able to say for sure until the end of the year",
Alenfeld explains to Werbewoche. According to Werben & Verkaufen
Sport1 boss Jörg Wacker is also planning to expand into Eastern European countries.
expand. A relaunch is planned for the German website at the end of 2005 and
an expansion of the news section is planned. In the future, more
Moving images
will be offered. The plans for Sport1's own print version
on the other hand, have been put on hold. Instead, Wacker is planning to use other
sports magazines. With potential partners, such as the
Motor-Presse, negotiations have already been held, according to Wacker.
