Elevator TV: Switzerland gets a new private channel
«That's all speculation» – Initiator Dominik Kaiser is keeping his cards close to his chest until the license arrives.
At the beginning of 2006, the German-speaking
Switzerland will launch a new private television station aimed at a
audience under the age of 40. "When exactly Elevator TV will start,
However, this has not yet been determined," explains Dominik Kaiser, initiator and
Managing Director of Elevator TV, told Werbewoche. The contract
with Cablecom regarding the connection of the transmitter was
negotiations over many years have fortunately been concluded, the
However, the start date now depends on the Federal Council's licensing decision.
"Whether the private channel will actually be called Elevator TV is still up in the air.
open," says Kaiser. The definitive name, the desired
Market share
Kaiser does not wish to comment in detail on the program until
the license has been definitively granted by OFCOM. "What has been done so far by
published in the media are pure speculation.
But there will definitely be Swiss-German entertainment," says
Kaiser. Elevator TV will broadcast around the clock, the individual
However, programs are to be broadcast as repeats. Different
than the private local stations, however, Elevator TV does not plan to
to broadcast repetitions in blocks.
The private channel does not see itself as the successor to TV3, as
a report published by the news agency DPA at the beginning of the week.
Rather, Elevator TV
a much smaller project with around 15 employees working on
is to be launched, explains Kaiser. With the former RTL 2 manager
Thorsten Prenter, an experienced television personality, was recruited for the project.
can be won. Prenter will assume the position of
program director and deputy managing director.
The initiator of the project, Dominik Kaiser, was previously a member of the
Board of Directors of Street Parade and former Managing Director of
VIVAplus. Most recently, Kaiser co-produced the fantasy film parody "The Ring Thing" on
attracted attention.
Switzerland will launch a new private television station aimed at a
audience under the age of 40. "When exactly Elevator TV will start,
However, this has not yet been determined," explains Dominik Kaiser, initiator and
Managing Director of Elevator TV, told Werbewoche. The contract
with Cablecom regarding the connection of the transmitter was
negotiations over many years have fortunately been concluded, the
However, the start date now depends on the Federal Council's licensing decision.
"Whether the private channel will actually be called Elevator TV is still up in the air.
open," says Kaiser. The definitive name, the desired
Market share
Kaiser does not wish to comment in detail on the program until
the license has been definitively granted by OFCOM. "What has been done so far by
published in the media are pure speculation.
But there will definitely be Swiss-German entertainment," says
Kaiser. Elevator TV will broadcast around the clock, the individual
However, programs are to be broadcast as repeats. Different
than the private local stations, however, Elevator TV does not plan to
to broadcast repetitions in blocks.
The private channel does not see itself as the successor to TV3, as
a report published by the news agency DPA at the beginning of the week.
Rather, Elevator TV
a much smaller project with around 15 employees working on
is to be launched, explains Kaiser. With the former RTL 2 manager
Thorsten Prenter, an experienced television personality, was recruited for the project.
can be won. Prenter will assume the position of
program director and deputy managing director.
The initiator of the project, Dominik Kaiser, was previously a member of the
Board of Directors of Street Parade and former Managing Director of
VIVAplus. Most recently, Kaiser co-produced the fantasy film parody "The Ring Thing" on
attracted attention.
