Verkehrhaus shows why the Beetle runs and runs and runs

Starting October 1, the Swiss Museum of Transport will present a retrospective on the history of Volkswagen advertising as part of the special exhibition «A.U.T.O. – Passion on 4 Wheels.».

With the slogan "He runs and runs
and runs" for the VW Beetle, Volkswagen made advertising history. The
The Swiss Museum of Transport is picking up on this quote and will be exhibiting a new exhibition from 1.
October as part of the special exhibition "A.U.T.O. - Passion on 4
Wheels", a retrospective on the history of VW advertising. On display are
primarily advertisements and commercials, which are not only focused on the
famous beetle, but also the award-winning campaigns
for later models such as the Golf, Passat or Polo. So that
the Swiss Museum of Transport offers an overview of the international and
also procures national VW advertising. The exhibition "It runs and runs
A.U.T.O. - Passion on 4 Wheels" began on March 25 and will run from October 1, 2005 to January 29, 2006.
can be visited until October 23, 2005.

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