Pop-ups are still the most annoying

Just under 40 % of German Internet users
feel disturbed by online advertising. This is what the agency Mediaedge
CIA determined with its "insideedge:sensor" study. 6 % would be
even ready,
to pay for Internet services if there is no more advertising for them
would exist. More than a third of users, on the other hand, find it explicitly in
order that the free web offers are financed by advertising
become. And one in five people are affected by internet advertising
I have already come across some interesting offers.
are more interested in online advertising and are also less likely to feel
addressed: only 15 % of women have already been referred to
interesting products (men: 23 %).
What the
classic online advertising formats, the skyscraper performs best.
from: 32 % of the Internet users surveyed like this form of advertising
or very good. The bigsize banner reaches 31 %
positive rating almost as high. The Flash Layer pleases
one in five Internet users (19 %), the content ad reaches 16 %. The
The pop-up is least accepted, with only 11 % of the
Internet users are positive about this. Particularly clear is
This is the case for 14 to 29-year-olds. Accordingly, they also know each other
especially under 30-year-olds are above average with pop-up blockers
and 40 % in this age group have one installed. The
The dilemma with pop-ups is therefore obvious: they attract the attention of the addressee.
often cause trouble - unless they are well made, like streaming,
the further development of the pop-up. 23 % of internet users find
like this format, and among 14- to 29-year-olds it is even
33 %. For a few months now, it has also been possible to use the
online advertising presence as a "video strip". Just under half
of the Internet users surveyed like this form of advertising at least exactly
as good as streaming, a third even describe it as
better.

Around 1,300 people aged 14 and over were surveyed for the study.
years of age. Among
the study in detail
can be retrieved.