Daily press loses advertising sales in August
The daily press sold in Switzerland generated 2.2 % less money from advertising than in the previous year.
The daily press sold in Switzerland has
2.2 % less money was spent on advertising in August than in the previous year.
According to the advertising statistics of the Swiss press, the small
leaves are particularly hard (-19.8 %), while the medium and large
newspapers got off more lightly (at -8.0 % and -0.4 % respectively). The
large titles also lost sales in the supplements segment (by
-3.4 % to CHF 1.927 million), while the middle (+11.1 % to
569,000 francs) and small (+212.5 % to 25,000 francs) here
were able to. Job advertisements in the daily press grew overall by
15.4 %, with the lion's share going to the large stocks, while the
small ones recorded a slump. Real estate advertisements and other
in all categories. The regional weekly press sold
increased total sales in August by 18.3 %, the Sunday press
lost 23.9 % - with one Sunday less than in the previous year. The
Financial press increased by 22.9 %. The general-interest magazines increased
their advertising sales by a total of 4.0 %. While the magazines
(+7.6 %) and women's magazines (+22.0 %) actually increased,
The program press (-8.6 %) and the news and thematic press
(-16.1 %) losses. Specialty and trade press are only
Page volume reported, no sales. The specialty press
recorded an increase of 2.5 %, with the house +
Residential increased the most at 82.6 %.Conversely, the
Health magazines, which still posted triple-digit growth in July
August 50.0 %. The trade press recorded 3.6 % more advertising pages,
the stocks in the communications sector even rose by 9.8 %.
2.2 % less money was spent on advertising in August than in the previous year.
According to the advertising statistics of the Swiss press, the small
leaves are particularly hard (-19.8 %), while the medium and large
newspapers got off more lightly (at -8.0 % and -0.4 % respectively). The
large titles also lost sales in the supplements segment (by
-3.4 % to CHF 1.927 million), while the middle (+11.1 % to
569,000 francs) and small (+212.5 % to 25,000 francs) here
were able to. Job advertisements in the daily press grew overall by
15.4 %, with the lion's share going to the large stocks, while the
small ones recorded a slump. Real estate advertisements and other
in all categories. The regional weekly press sold
increased total sales in August by 18.3 %, the Sunday press
lost 23.9 % - with one Sunday less than in the previous year. The
Financial press increased by 22.9 %. The general-interest magazines increased
their advertising sales by a total of 4.0 %. While the magazines
(+7.6 %) and women's magazines (+22.0 %) actually increased,
The program press (-8.6 %) and the news and thematic press
(-16.1 %) losses. Specialty and trade press are only
Page volume reported, no sales. The specialty press
recorded an increase of 2.5 %, with the house +
Residential increased the most at 82.6 %.Conversely, the
Health magazines, which still posted triple-digit growth in July
August 50.0 %. The trade press recorded 3.6 % more advertising pages,
the stocks in the communications sector even rose by 9.8 %.
