Omnicom expands PHD media network worldwide

The expansion is scheduled to begin in the fourth quarter and be completed in most markets in Europe and the Asia-Pacific region by spring 2006.

The advertising holding company Omnicom adds PHD to its
second global media network alongside OMD. The agency was previously
only operates in the UK, Canada and the USA. Global expansion
is scheduled to begin in the 4th quarter of 2005 and will be available in most European markets.
and Asia-Pacific until the first months of the coming year
be completed, as Omnicom writes in a press release. But also
Africa and the Middle East are on the program. Whether PHD is also in the
Switzerland will open a branch office was not available on Monday.
experience. Along with the expansion of PHD, the holding company is also expanding the
structure of its media services. Investments in the
Research, digital media and emerging media, sponsoring
and entertainment were announced, as well as a strengthening of Opera,
the media buying negotiation arm, which combines the volumes of OMD and
PHD united.

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