Basel lesson
Editorial Oliver Classen on the just reward for courageous newspaper reforms.
Oliver Classen on the just reward for courageous newspaper reforms.
Zurich experts like to talk about the progressive desertification of Basel.
joked. For once, the reason for this was not envy of the three
annual days of sunshine on the Rhine bend, but those after irrigation
screaming deserts of lead that the Basler Zeitung produced on a daily basis.
A year ago, publisher Matthias Hagemann took over the family business.
(money) tap finally turned on and his supposed wallflower
thus helped it to blossom again. Visual details of the radical
relaunch can probably be argued about; in terms of content, however, the
baz through its concentration on regional events, which - gradually
also accepted by the educated bourgeoisie of Basel - cultural tabloid and
greater interactivity.
In the comparatively hesitant publishing "Downtown Switzerland"
However, such reformist zeal is observed with skepticism. Apparently
This position was confirmed by the latest range figures, where
the newspaper of Northwestern Switzerland lost about as much ground as the
St. Galler Tagblatt or the Berner Zeitung. This makes the
published this week, despite a decline in sales positive
Basler Zeitung Medien's corporate result, which for the parent company
stable operating income - and that with full
Amortization of all relaunch costs.
Against the backdrop of recent speculation about Tamedia soundings at the
Hagemann & Co. can be particularly proud of this result.
be. No wonder, explains the publisher on the first year of the new baz "the
long-term safeguarding of the family majority" and "the local
Rooting our shareholder base" as a top priority. The fact that it is
this is less about homeland security than about "innovation protection", recognizes
anyone who puts baz and Tages-Anzeiger side by side. The only consolation
from a Zurich perspective: Rolf
Bollmann, who works for the Badener Tagblatt as a local historian, for 20 Minuten
on the other hand, acted as an innovator and is now bringing the Tagi back to
innovation course.
Zurich experts like to talk about the progressive desertification of Basel.
joked. For once, the reason for this was not envy of the three
annual days of sunshine on the Rhine bend, but those after irrigation
screaming deserts of lead that the Basler Zeitung produced on a daily basis.
A year ago, publisher Matthias Hagemann took over the family business.
(money) tap finally turned on and his supposed wallflower
thus helped it to blossom again. Visual details of the radical
relaunch can probably be argued about; in terms of content, however, the
baz through its concentration on regional events, which - gradually
also accepted by the educated bourgeoisie of Basel - cultural tabloid and
greater interactivity.
In the comparatively hesitant publishing "Downtown Switzerland"
However, such reformist zeal is observed with skepticism. Apparently
This position was confirmed by the latest range figures, where
the newspaper of Northwestern Switzerland lost about as much ground as the
St. Galler Tagblatt or the Berner Zeitung. This makes the
published this week, despite a decline in sales positive
Basler Zeitung Medien's corporate result, which for the parent company
stable operating income - and that with full
Amortization of all relaunch costs.
Against the backdrop of recent speculation about Tamedia soundings at the
Hagemann & Co. can be particularly proud of this result.
be. No wonder, explains the publisher on the first year of the new baz "the
long-term safeguarding of the family majority" and "the local
Rooting our shareholder base" as a top priority. The fact that it is
this is less about homeland security than about "innovation protection", recognizes
anyone who puts baz and Tages-Anzeiger side by side. The only consolation
from a Zurich perspective: Rolf
Bollmann, who works for the Badener Tagblatt as a local historian, for 20 Minuten
on the other hand, acted as an innovator and is now bringing the Tagi back to
innovation course.
> Oliver Classen, Editor
