4000 are inside

Internet Contexta presents Swisscom with a striking anniversary serenade for "Schools on the Internet".
Swiss public schools is strictly forbidden. Only
Sponsoring projects for educational purposes that are approved by the Federal Office of Education
and science are considered to be an acceptable form of
of marketing activities in schools, according to the umbrella organization Schweizer
Teachers. One such example, which is itself a
advertising channel is Swisscom's education initiative. Under
Under the motto "Schools to the Internet", the telecom group is taking its
social responsibility and, since 2001, has been closing all
interested schools to the Internet free of charge. The
Success proves Swisscom right. "The targeted number was reached even earlier
than planned," confirms Contexta CD Jürg Brechbühl.
In the meantime, the 4000th school has already been connected to the Internet - the
Collège de la Cité in the small village of Chavornay in Vaud.
Swisscom is naturally delighted about this anniversary and would like to thank
with the fourth wave of the Contexta campaign. In it, a
School class consisting of icons serenade the provider with a special song
and captures this in an original class photo.
The fact that free engagement also serves as a tool for acquiring young,
private new customer fulfills his goals, hardly anyone should doubt it.
The thank-you serenade from Swisscom subsidiary Bluewin is now waiting for
probably the pupils.

Luca Aloisi