Ruf Lanz and Publicis in the LIAA final
Both agencies have been nominated for their direct marketing campaigns.
The Zurich advertising agency Ruf Lanz is
with two works in the final of the London International Advertising
Awards (LIAA). Both concepts were developed for consulting companies
McKinsey & Company develops: "Pencil", a recruiting pencil
with an extra-long eraser, and "Phone
numbers", mathematical
encrypted telephone numbers that can only be accessed with the appropriate
qualification can be "cracked". The two works have already been published in
Cannes with a Silver Lion and a Bronze Lion. Also
on the LIAA shortlist is Publicis Zurich with its
Christmas mailing for Wilson Tennis.
with two works in the final of the London International Advertising
Awards (LIAA). Both concepts were developed for consulting companies
McKinsey & Company develops: "Pencil", a recruiting pencil
with an extra-long eraser, and "Phone
numbers", mathematical
encrypted telephone numbers that can only be accessed with the appropriate
qualification can be "cracked". The two works have already been published in
Cannes with a Silver Lion and a Bronze Lion. Also
on the LIAA shortlist is Publicis Zurich with its
Christmas mailing for Wilson Tennis.
