Viva Switzerland switches to IP Multimedia
Viva Schweiz's programming will be marketed by IP Multimedia starting in January 2006.
The Viva Switzerland program will be
The station is marketed by IP Multimedia since January 2006. The music station and the
TV marketing company agreed on a multi-year contract. The
According to the communiqué, the new partnership is the result of many years of
by IP Multimedia for MTV's Swiss advertising window. Since
MTV and Viva have belonged to the same family of channels since 2004, they would have
new synergies for marketing in Switzerland. With the change
Viva is parting company with Radiotele, its previous marketer, which will continue until the end of
of the current year for the station.
The station is marketed by IP Multimedia since January 2006. The music station and the
TV marketing company agreed on a multi-year contract. The
According to the communiqué, the new partnership is the result of many years of
by IP Multimedia for MTV's Swiss advertising window. Since
MTV and Viva have belonged to the same family of channels since 2004, they would have
new synergies for marketing in Switzerland. With the change
Viva is parting company with Radiotele, its previous marketer, which will continue until the end of
of the current year for the station.
