Orange: New main sponsor of the Blue Balls Festival
Orange is strengthening its presence in the Swiss music scene. The telecommunications and entertainment provider will be the new main sponsor of the next Blue Balls Festival, which will take place in Lucerne in July.
The company will be represented at the festival with Orange Citydisc stands and a video lounge, as well as organizing various events. Orange will also be inviting music fans to the concerts every day with a competition. The platform will also serve to cultivate customers in the Lucerne area, where Orange has had no comparable sponsorship to date. "We see many synergies and opportunities in the new partnership. Combining multimedia, music and mobile telephony is part of our strategy," says Markus Bütler, Vice President Marketing at Orange Switzerland.
