Matter & Partner sends Petra Bottignole into retirement
Now it's the young people's turn in the «That Can Only Be an Ad» campaign. Matter & Partner is promoting the Swiss press's new «Young Creative» competition with vintage-looking CDs.
What such an ad can not do!
Ignore stop stickers, fill stairwells, read by bench neighbors
and even abused for blackmail letters. 34 advertising agencies
have been working on behalf of the association for the past three years.
Swiss press to come up with arguments for the advertisement and to
The company is subject to a public vote at the end of each year.
After three years, however, not only the number of well-known agencies,
which were not yet involved, decreased. Also the unused
Ideas became rarer and had to be fetched from further afield, as the
last vintage showed.
Time, then, to take the campaign in the fourth year in a different way
to continue. For this purpose, Matter & Partner, which has already
concept had developed, on the advertising trainees.
Young creatives up to the year 1977 are invited to submit an ad in praise of the ad
to create and submit. The twelve best works will be selected in over
100 newspapers and magazines published. "For young creatives a
very great opportunity to make a name for themselves, because the winners
Winners of the contest will be mentioned by name in the ad."
writes the agency.
To motivate the young to seize this opportunity, Matter &
Partner launched a campaign itself this week. "Send your CD in
Pension" is the headline for the "Young Creative" competition of the
Swiss Press. In the visual known creatives who - probably besides the
dazzling creativity of the offspring - suddenly look old. Three
of these tongue-in-cheek subjects will be
one after the other in the trade press. The first was Petra
Bottignole, CD of Euro RSCG, retired early.
Stefano Monachesi
Ignore stop stickers, fill stairwells, read by bench neighbors
and even abused for blackmail letters. 34 advertising agencies
have been working on behalf of the association for the past three years.
Swiss press to come up with arguments for the advertisement and to
The company is subject to a public vote at the end of each year.
After three years, however, not only the number of well-known agencies,
which were not yet involved, decreased. Also the unused
Ideas became rarer and had to be fetched from further afield, as the
last vintage showed.
Time, then, to take the campaign in the fourth year in a different way
to continue. For this purpose, Matter & Partner, which has already
concept had developed, on the advertising trainees.
Young creatives up to the year 1977 are invited to submit an ad in praise of the ad
to create and submit. The twelve best works will be selected in over
100 newspapers and magazines published. "For young creatives a
very great opportunity to make a name for themselves, because the winners
Winners of the contest will be mentioned by name in the ad."
writes the agency.
To motivate the young to seize this opportunity, Matter &
Partner launched a campaign itself this week. "Send your CD in
Pension" is the headline for the "Young Creative" competition of the
Swiss Press. In the visual known creatives who - probably besides the
dazzling creativity of the offspring - suddenly look old. Three
of these tongue-in-cheek subjects will be
one after the other in the trade press. The first was Petra
Bottignole, CD of Euro RSCG, retired early.
Stefano Monachesi
Responsible at the Swiss Press Association:
Pepi Burch
Responsible at Matter & Partner:
Creative Direction: Daniel Matter
Art Direction: Ondrej Maczko
Text: Patrick Suter
Consulting: Marcus Gretener
Photo: Schaub Stierli
Image editing: Detail AG
