Surreptitious advertising on Sat. 1 confirmed
ProSiebenSat.1 Media presents the initial findings of the audit report on surreptitious advertising.
ProSiebenSat.1 Media presents first
Findings of the test report on surreptitious advertising. The Executive Board of the
company had conducted this audit due to allegations of product placement
commissioned by Sat.1. It was conducted by an independent
Commission of internal and external lawyers with the support of the
management of Sat.1.
The Commission comes to this conclusion in its first interim report,
that the vast majority of the contributions were not objectionable.
However, according to the Audit Committee, there were no significant problems with
production companies Worldcom and Connect TV inadmissible
Placements of products. All transactions with Worldcom were
terminated by Sat.1 management at the end of 2004.
Sat.1 will discontinue connections to Connect TV with immediate effect.
Guillaume de Posch, Chairman of the Executive Board of ProSiebenSat.1
Media, emphasizes that Roger Schawinski as managing director of
Sat.1 has been taking action against product placement for some time. The
ProSiebenSat.1 Group will take its own measures to
to ban surreptitious advertising from the screen. However, the following is also required
policy-makers and the European Commission to provide clear legal
framework conditions, de Posch continues. Personnel
There will be no consequences due to the current situation,
according to a press release.
Findings of the test report on surreptitious advertising. The Executive Board of the
company had conducted this audit due to allegations of product placement
commissioned by Sat.1. It was conducted by an independent
Commission of internal and external lawyers with the support of the
management of Sat.1.
The Commission comes to this conclusion in its first interim report,
that the vast majority of the contributions were not objectionable.
However, according to the Audit Committee, there were no significant problems with
production companies Worldcom and Connect TV inadmissible
Placements of products. All transactions with Worldcom were
terminated by Sat.1 management at the end of 2004.
Sat.1 will discontinue connections to Connect TV with immediate effect.
Guillaume de Posch, Chairman of the Executive Board of ProSiebenSat.1
Media, emphasizes that Roger Schawinski as managing director of
Sat.1 has been taking action against product placement for some time. The
ProSiebenSat.1 Group will take its own measures to
to ban surreptitious advertising from the screen. However, the following is also required
policy-makers and the European Commission to provide clear legal
framework conditions, de Posch continues. Personnel
There will be no consequences due to the current situation,
according to a press release.
