Swiss Music Radio criticizes DAB
The cable and satellite broadcaster is unlikely to apply for DAB broadcasting because the price per listener is still far too high.
The Federal Office of Communications (OFCOM)
In August, the company carried out a needs assessment for a second
DAB multiplex (digital terrestrial radio) with the interested parties.
circles in German-speaking Switzerland (reported in Advertising Week).
The cable and satellite broadcaster Swiss Music Radio has responded to a
The company refrained from making an official statement on the questions posed by OFCOM, as it announced on Tuesday. These questions could not be answered at present, as
Basic information was missing. For example, it is unknown how many
DAB devices are already in operation in Switzerland and how the
sale is developing. In addition, it is unclear why SRG is using the existing
first DAB multiplex only hesitantly.
For Swiss Music Radio, DAB is not a further development of the
FM radios, but a "revolution". However, the market has so far
not accepted. In addition, DAB is hardly known to Swiss consumers.
Swiss Music Radio would welcome an improvement in FM radio and
has recommended that Bakom also approve HD radio in addition to DAB. According to the broadcaster, HD radio would solve many problems, as the capacity on
VHF could thus be doubled. Furthermore, there are many
Internet radios and with young target groups, podcasting is much more of a
topic than DAB, for example.
"What new technology is the radio broadcaster using to gain new
listeners and how much does it cost per listener?" remain the central questions.
Questions for Swiss Music Radio. The radio station will hardly
for a DAB broadcast, because the price per listener is still much higher.
is too high. Should the costs fall, Swiss
Music Radio for digital terrestrial broadcasting
via DAB.
In August, the company carried out a needs assessment for a second
DAB multiplex (digital terrestrial radio) with the interested parties.
circles in German-speaking Switzerland (reported in Advertising Week).
The cable and satellite broadcaster Swiss Music Radio has responded to a
The company refrained from making an official statement on the questions posed by OFCOM, as it announced on Tuesday. These questions could not be answered at present, as
Basic information was missing. For example, it is unknown how many
DAB devices are already in operation in Switzerland and how the
sale is developing. In addition, it is unclear why SRG is using the existing
first DAB multiplex only hesitantly.
For Swiss Music Radio, DAB is not a further development of the
FM radios, but a "revolution". However, the market has so far
not accepted. In addition, DAB is hardly known to Swiss consumers.
Swiss Music Radio would welcome an improvement in FM radio and
has recommended that Bakom also approve HD radio in addition to DAB. According to the broadcaster, HD radio would solve many problems, as the capacity on
VHF could thus be doubled. Furthermore, there are many
Internet radios and with young target groups, podcasting is much more of a
topic than DAB, for example.
"What new technology is the radio broadcaster using to gain new
listeners and how much does it cost per listener?" remain the central questions.
Questions for Swiss Music Radio. The radio station will hardly
for a DAB broadcast, because the price per listener is still much higher.
is too high. Should the costs fall, Swiss
Music Radio for digital terrestrial broadcasting
via DAB.
