Numéro10 designs launch campaign for Le Matin Bleu

The Bern-based advertising agency Numéro10 has developed a
Pitch the launch campaign for the new free newspaper in French-speaking Switzerland
Le Matin Bleu won. According to the press release, Numéro10 beat several
agencies from Zurich. VIP launch events are planned
On October 31, 2005, Le Matin Bleu will be launched for the first time.
appear. The events will probably be held in Zurich and Geneva.
take place; invitations are primarily sent to media agencies, partners
and journalists, as agency head Gilles Aeby told Werbewoche.
However, the concept of the launch events remains a secret. In the
a print campaign will publicize the new free newspaper.
make. In the German-speaking part of the country, on the other hand
primarily to advertisers, with mailings and advertisements in the
industry publications. The bilingual
alignment of Numéro10 is certainly an advantage in Aeby's eyes, not
but decisive: "Creativity was probably the deciding factor -
that we know French-speaking Switzerland well, but it certainly does not
harmed."