Dr. Oetker's Intermezzo-quick is promoted by Action Agency
A Zurich-based communications and promotions agency is responsible for supporting the traditional advertising campaign and point-of-purchase (POP) initiatives for the launch of the Hot Snack line.
(pr) Action Agency has teamed up with Dr. Oetker
to report a new customer. To support the classic
advertising campaign and the POP measures at the market launch of the
hot snack line "Intermezzo-quick" awards the Zurich communication
and promotion agency for concept and realization of the
Below-the-Line Offensive Responsible.
For sampling and tasting in public spaces, promoters in the
trendy intermezzo-quick outfit with a so-called pling-mobile
from mid-November to Christmas through the main Swiss
Tour cities and actively approach consumers to be wooed.
According to Annette Weisskopf, managing director and co-owner of Action
Agency, can be used during this time at the 16 planned locations around
140,000 product contacts will be generated. For this purpose, the Pling-Mobil,
a funfair/chilbi trailer in retro style, among others with 9
microwave ovens, in which the products are freshly prepared on site.
heated up. The name Pling-Mobil comes of course from the typical
Pling sound that is heard on microwave ovens when the preparation is finished
is. A continuation of the promotional campaign next year is planned according to
Action Agency already planned.
The new Intermezzo-quick line offers a quick option for a
attractive snack. The sandwiches are available in the variants
Hawaii, pizza style and tomato feta to be had and will be available in the
Microwave prepared in a flash and crispy.
The visual design of the Pling mobile comes from the agency Matter
& Partner, which also manages the classic part of the campaign.
to report a new customer. To support the classic
advertising campaign and the POP measures at the market launch of the
hot snack line "Intermezzo-quick" awards the Zurich communication
and promotion agency for concept and realization of the
Below-the-Line Offensive Responsible.
For sampling and tasting in public spaces, promoters in the
trendy intermezzo-quick outfit with a so-called pling-mobile
from mid-November to Christmas through the main Swiss
Tour cities and actively approach consumers to be wooed.
According to Annette Weisskopf, managing director and co-owner of Action
Agency, can be used during this time at the 16 planned locations around
140,000 product contacts will be generated. For this purpose, the Pling-Mobil,
a funfair/chilbi trailer in retro style, among others with 9
microwave ovens, in which the products are freshly prepared on site.
heated up. The name Pling-Mobil comes of course from the typical
Pling sound that is heard on microwave ovens when the preparation is finished
is. A continuation of the promotional campaign next year is planned according to
Action Agency already planned.
The new Intermezzo-quick line offers a quick option for a
attractive snack. The sandwiches are available in the variants
Hawaii, pizza style and tomato feta to be had and will be available in the
Microwave prepared in a flash and crispy.
The visual design of the Pling mobile comes from the agency Matter
& Partner, which also manages the classic part of the campaign.
