MTV snaps up Ifilm
The music television network has purchased the online movie database Ifilm for approximately 49 million U.S. dollars.
MTV Networks has paid approximately 49 million
US Dollar has acquired the online movie database Ifilm, according to Adage.com
reports. Ifilm is an online library of movie clips,
Video game trailers and homemade videos, 10 per month
attracts millions of users. The site remains independent but shares content
and resources with MTV's online division. Ifilm retains its
Staff and continues to work directly with existing customers, of whom
many of whom come from the TV and internet service provider industries. Ifilm will not
"It's changed," Jason Hirschhorn of MTV assures us. Adage speculates that
the new acquisition fits in with the strategy of Tom Freston, who
Co-president of Viacom, which owns MTV Networks. He said he needed
New media acquisitions to fuel Viacom's growth
provide. In addition, Ifilm guarantees MTV access to the section of
user-generated content. MTV wants to give its users a voice of their own
and give them the opportunity to create their own videos and audio streams
"to publish," Hirschhorn told analysts.
US Dollar has acquired the online movie database Ifilm, according to Adage.com
reports. Ifilm is an online library of movie clips,
Video game trailers and homemade videos, 10 per month
attracts millions of users. The site remains independent but shares content
and resources with MTV's online division. Ifilm retains its
Staff and continues to work directly with existing customers, of whom
many of whom come from the TV and internet service provider industries. Ifilm will not
"It's changed," Jason Hirschhorn of MTV assures us. Adage speculates that
the new acquisition fits in with the strategy of Tom Freston, who
Co-president of Viacom, which owns MTV Networks. He said he needed
New media acquisitions to fuel Viacom's growth
provide. In addition, Ifilm guarantees MTV access to the section of
user-generated content. MTV wants to give its users a voice of their own
and give them the opportunity to create their own videos and audio streams
"to publish," Hirschhorn told analysts.
