Carrefour launches its own TV channel
The Geneva-based agency Neo Advertising has developed a TV pilot project for the Carrefour retail chain.
The young Geneva agency Neo Advertising
has developed a TV pilot project for the national wholesaler Carrefour.
developed. Carrefour will be the first European store chain to have
have their own TV channel, Carrefour Live. On flat, over
Internet-managed screens are intended to offer Carrefour customers
news and weather forecasts. At the same time
the TV channel alerts consumers to campaigns and promotions of the day.
to draw attention to it. The TV program, which primarily provides information and
entertainment is to be expanded in future through a partnership with
be enriched by a press group. The company is already conducting
negotiations, according to a press release. The
The information channel, which is financed by advertising revenue, has been
recently started operating in the Dietlikon hypermarket.
has developed a TV pilot project for the national wholesaler Carrefour.
developed. Carrefour will be the first European store chain to have
have their own TV channel, Carrefour Live. On flat, over
Internet-managed screens are intended to offer Carrefour customers
news and weather forecasts. At the same time
the TV channel alerts consumers to campaigns and promotions of the day.
to draw attention to it. The TV program, which primarily provides information and
entertainment is to be expanded in future through a partnership with
be enriched by a press group. The company is already conducting
negotiations, according to a press release. The
The information channel, which is financed by advertising revenue, has been
recently started operating in the Dietlikon hypermarket.
