Publicitas index remains in the cellar
In September, the index remained at the record low of 93.5 points it had reached in August.
In September, the Publicitas Index remained
at the record low of 93.5 points that it reached in August.
had. The index for advertising expenditure in the daily press fell from mid
2001 to fall 2003 and has been bobbing around the
95-point mark. A change in trend is not yet apparent,
comments the advertising agency Publicitas. The commercial
Advertisements continued to show a downward trend and prevented
This was the reason for the upswing in the index. In contrast, according to the press release
job and real estate advertisements as well as occasional advertisements in the
September above the previous year's level. The votes on September 25
would have made political advertisements significantly more dynamic. The index of
Job advertisements showed an increase of 1.3 points to 132.0 points.
It has been rising almost continuously since June 2004.
at the record low of 93.5 points that it reached in August.
had. The index for advertising expenditure in the daily press fell from mid
2001 to fall 2003 and has been bobbing around the
95-point mark. A change in trend is not yet apparent,
comments the advertising agency Publicitas. The commercial
Advertisements continued to show a downward trend and prevented
This was the reason for the upswing in the index. In contrast, according to the press release
job and real estate advertisements as well as occasional advertisements in the
September above the previous year's level. The votes on September 25
would have made political advertisements significantly more dynamic. The index of
Job advertisements showed an increase of 1.3 points to 132.0 points.
It has been rising almost continuously since June 2004.
