How can SRG separate itself from research?
The SRG has the final say in radio and TV research. This situation is no longer acceptable. In the future, the SRG should be separated from research.
The SRG has a strong position in radio and
TV research has the last word, because the research service is a
department within SRG. The company Publica Data, which is responsible for
data to private broadcasters is wholly owned by SRG. This
situation is no longer satisfactory. On this point
agreement between private broadcasters and SRG. Parliament now also wants to
Outsourcing research from the SRG. The question of how this
the question of how this should be accomplished, opinions differ widely
apart. SRG would like to implement the spin-off as quickly as possible in
preferably by the end of 2005. Under the leadership of
Walter Rüegg, Director of Radio DRS and responsible within SRG
for research, an internal SRG working group has already developed a
model, which was designed in two phases to create a new structure and a
change of ownership. Details of the
You can read about SRG's proposed solution in the Advertising Week of October 20
2005.
No Werbewoche subscription? Individual issues of Werbewoche can be ordered by
e-mail to Ginette Peter () (CHF
8.00+VAT/postage).
TV research has the last word, because the research service is a
department within SRG. The company Publica Data, which is responsible for
data to private broadcasters is wholly owned by SRG. This
situation is no longer satisfactory. On this point
agreement between private broadcasters and SRG. Parliament now also wants to
Outsourcing research from the SRG. The question of how this
the question of how this should be accomplished, opinions differ widely
apart. SRG would like to implement the spin-off as quickly as possible in
preferably by the end of 2005. Under the leadership of
Walter Rüegg, Director of Radio DRS and responsible within SRG
for research, an internal SRG working group has already developed a
model, which was designed in two phases to create a new structure and a
change of ownership. Details of the
You can read about SRG's proposed solution in the Advertising Week of October 20
2005.
No Werbewoche subscription? Individual issues of Werbewoche can be ordered by
e-mail to Ginette Peter () (CHF
8.00+VAT/postage).
