Act like a pro in front of the camera
MAZ with a new TV studio and additional seminar rooms.
convincing and credible? These questions must be asked by anyone who
in contact with the media. In the new TV studio of the MAZ - the
Swiss School of Journalism - train business, association and
administrative people the professional media presence in the future at the heart of
Lucerne, only 200 steps from the train station.
René Zeller, Senior Consultant at the Farner Consulting agency and
keynote speaker of the evening, promoted a mutual understanding of
journalists and PR people. If journalists knew better "how PR
works effectively, they could more easily classify campaigns, closer
to the sources, identify particular interests, and thus ultimately
strengthen their own position". This requires well-founded training,
as offered by the MAZ. In the professional interaction between journalists and
PR managers are "afraid of contact or even lack sound barriers.
in place," Zeller said, heading his speech with the question:
"Journalism and PR - like cats and dogs?"
On the opening evening, presenters Hugo Bigi (Tele Züri) and
Patrick Rohr (Quer, SF DRS) spontaneous interviews and statements with the
Guests - graduates of the postgraduate course
Professional media relations, representatives of authorities and business as well as
Committee members of the MAZ.
With the opening of the TV studio, the Swiss
School of Journalism is now devoting all its energies to Murbacherstrasse. The
Extension and reconstruction of the 4th floor was completed in 4 months. Besides the
TV studio and a smaller training studio are now available to the MAZ there.
three additional seminar rooms are available - as a supplement to the
Main rooms on the 1st and 2nd floor. The era "Villa Krämerstein" is thus
definitely over.
