Advertising volume in daily press declines slightly
Swiss daily newspapers generated a total of 114.8 million francs in advertising revenue in September 2005.
The Swiss daily press sold in the
September 2005 with advertising revenues totaling 114.8 million francs
were received. Compared to the previous year, this corresponds to a decrease of
half a percentage point, according to the advertising statistics of the Schweizer
press. Although the major newspapers benefited with
1.9 %; the medium (-7.2 %) and small leaves (-25.0 %) had to be
on the other hand, suffered losses. Commercial advertisements fell in the
daily press fell by -1.8 %. There was an increase in job advertisements (11.7
%). Real estate advertisements increased by 0.9 %, while the remaining
classified ads generated 16.5 % less revenue. The classified ads
recorded an overall increase of 1.6 %. The decline was
In contrast, the total volume of inserts decreased (-1.9 %). A large
The regional weekly press achieved a leap in sales with an increase of
32.3 %. The Sunday press increased its advertising revenue by 3.9 %,
the financial newspapers by 7.2%. For the daily free newspapers, only
The page volume was up by 5.6 %. Advertising revenue
of the general press increased by 12.2 %. The magazines gained
12.2 %, program guides 27.7 % and women's magazines 26.5%.
By contrast, income from the news and themed press declined
(-4.8 %). The specialty press lost 6.1 percentage points. Increasingly
In contrast, income from advertisements in trade journals (14.9 %).
September 2005 with advertising revenues totaling 114.8 million francs
were received. Compared to the previous year, this corresponds to a decrease of
half a percentage point, according to the advertising statistics of the Schweizer
press. Although the major newspapers benefited with
1.9 %; the medium (-7.2 %) and small leaves (-25.0 %) had to be
on the other hand, suffered losses. Commercial advertisements fell in the
daily press fell by -1.8 %. There was an increase in job advertisements (11.7
%). Real estate advertisements increased by 0.9 %, while the remaining
classified ads generated 16.5 % less revenue. The classified ads
recorded an overall increase of 1.6 %. The decline was
In contrast, the total volume of inserts decreased (-1.9 %). A large
The regional weekly press achieved a leap in sales with an increase of
32.3 %. The Sunday press increased its advertising revenue by 3.9 %,
the financial newspapers by 7.2%. For the daily free newspapers, only
The page volume was up by 5.6 %. Advertising revenue
of the general press increased by 12.2 %. The magazines gained
12.2 %, program guides 27.7 % and women's magazines 26.5%.
By contrast, income from the news and themed press declined
(-4.8 %). The specialty press lost 6.1 percentage points. Increasingly
In contrast, income from advertisements in trade journals (14.9 %).
