Internet advertising on the rise according to GEMI
The Goldbach Electronic Media Index (GEMI) otherwise showed little movement in September.
The Goldbach Electronic Media Index (GEMI)
shows little movement in September. The overall result of the
electronic media remained stable at 310 index points. The overall advertising market remained at 163 points. The
Online advertising was the only one to rise significantly, by seven points to 166.
However, this jump is put into perspective by the fact that the
August has now been improved from 159 to 164.
Radio and teletext laid
each increased by one point and now stand at 252 and 171 points respectively. By
In contrast, the turnover of the
TV advertising, which now scores 313 points. In the case of teletext, the
Figures for 2004 and 2005 according to Media Focus
be produced again, as self-promotion is no longer included.
The results are therefore not comparable with previously published figures.
comparable.
shows little movement in September. The overall result of the
electronic media remained stable at 310 index points. The overall advertising market remained at 163 points. The
Online advertising was the only one to rise significantly, by seven points to 166.
However, this jump is put into perspective by the fact that the
August has now been improved from 159 to 164.
Radio and teletext laid
each increased by one point and now stand at 252 and 171 points respectively. By
In contrast, the turnover of the
TV advertising, which now scores 313 points. In the case of teletext, the
Figures for 2004 and 2005 according to Media Focus
be produced again, as self-promotion is no longer included.
The results are therefore not comparable with previously published figures.
comparable.
