Strongest advertising September for five years
Gross advertising spending in Switzerland increased by 4.8 % in September compared with the same month a year earlier.
Gross advertising investment in the
Switzerland increased by 4.8 % in September compared to the same month last year.
increased. According to the Media Focus survey, a total of 328.4
million francs were spent. This is the
advertising-intensive September for five years, according to a
communication, and the second strongest since measurements began (1990).
Advertising investments were particularly increased in the markets
Watches/jewelry (+54.5 %), transport (+51.8 %) and consumer electronics
(+33.7 %). Tourism also recorded a significant increase in expenditure (+22.7 %),
Pharmaceuticals/healthcare (+22.4 %), telecommunications (+21.5 %), clothing
(19.0 %) and furnishings/furniture (+17.1 %). In contrast, the sectors
Energy (-28.4 %), Tobacco Products (-25.1 %), IT (-24.8 %) and
food (-23.8 percent) reduced their spending considerably.
Switzerland increased by 4.8 % in September compared to the same month last year.
increased. According to the Media Focus survey, a total of 328.4
million francs were spent. This is the
advertising-intensive September for five years, according to a
communication, and the second strongest since measurements began (1990).
Advertising investments were particularly increased in the markets
Watches/jewelry (+54.5 %), transport (+51.8 %) and consumer electronics
(+33.7 %). Tourism also recorded a significant increase in expenditure (+22.7 %),
Pharmaceuticals/healthcare (+22.4 %), telecommunications (+21.5 %), clothing
(19.0 %) and furnishings/furniture (+17.1 %). In contrast, the sectors
Energy (-28.4 %), Tobacco Products (-25.1 %), IT (-24.8 %) and
food (-23.8 percent) reduced their spending considerably.
