20 minutes starts four months behind schedule

The Tamedia Board of Directors has approved the expansion of 20 Minuten into French-speaking Switzerland. 20 minutes is to be will be launched in March 2006 with two regional editions for Geneva and Lausanne.

The Tamedia Board of Directors has approved the
Expansion of 20 Minuten into French-speaking Switzerland approved. 20 minutes is to
in March 2006 with two regional editions for Geneva and Lausanne.
If this date remains, the commuter newspaper of the Zurich
Le Matin Bleu a lead of four percent over its competitor Le Matin Bleu.
to five months. The first issue of the Edipresse title is scheduled for
announced for October 31.
20 minutes starts with a total circulation of 120,000 copies,
as Tamedia announced. Distribution will take place "via the usual channels".
The commuter magazine will have around 30 editorial staff and ten
publishing employees. With the project management in the
Markus Eisenhut was entrusted with the development phase. Eisenhut was from October
2001 to November 2003 Editor-in-chief of 20 Minuten. After joining
of Tamedia, he had to give way to the current incumbent Marco Boselli.
Before joining Pendlerblatt, Eisenhut had already worked for
Tamedia, as head of news at the SonntagsZeitung and head of the
Service of the Tages-Anzeiger.
The move by 20 Minuten into French-speaking Switzerland marks the first time in
Switzerland's first cross-language daily newspaper, published in Basel, Bern,
Lucerne, St. Gallen, Zurich, Geneva and Lausanne, writes
Tamedia. The paper is aimed at a young, urban and affluent target group.
target group. The content of the French edition of the
German-speaking countries: In addition to the domestic and foreign news section, 20
minutes publish two pages of local news every day.
The focus is on regional stories from Geneva and Lausanne.
In addition, a whole range of tried-and-tested information elements for
the region should be included, it continues. This includes the
events calendar "what's up", a cinema section and the local
Weather news. The newspaper is supplemented by the daily sports section,
two pages from the people and entertainment sector, one page for
the Internet generation and weekly pages from the areas of
Cinema, lifestyle, interactive and games.

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