GEMI remains stable

Advertising market The Goldbach Electronic Media
Index (GEMI) showed little movement in September. The overall result of the
electronic media remained at 310 index points. The
The overall advertising market remained at 163 points. TV advertising fell by
one point to 313 points, while radio advertising fell by one point to 252 points.
points increased. Online advertising made significant gains. Compared to the
figures reported last month, its index rose by a full seven
points to 166. However, this jump is offset by a subsequent improvement.
which now puts the August level at 164 points.
The teletext index has been completely revised: Because the
self-promotion is no longer included, the figures for 2004 and
recalculated in 2005. The index is therefore no longer comparable with earlier data.
comparable. While the curve including self-promotion for the
year to date has shown signs of stagnation, the
adjusted statistics as a clear downward trend, which is only now beginning with
an increase of one point to 171 points
was stopped. (cs/sm)