Advertising sales grew in September
The services, administration/politics, and consumer electronics/photography/watches sectors spent significantly more on advertising.
The Advertising Index Switzerland (AIS) is in the
September at 101.2 and thus remains
stable. According to data from the AG für Werbemedienforschung (Wemf)
advertising sales amounted to CHF 351 million in September and are
1.2% compared to 2004. Significantly higher advertising expenditure
than in the previous year in the services sector (+66.7%),
Administration/Politics (+46.4%) and Consumer Electronics/Photo/Watches
(+21.4%). The media sector reduced its investments by -28.5% on
strongest. In September, the other sectors were
Investments by a maximum of 15% above or below advertising expenditure
of the previous year.
In the first nine months of 2005, advertising sales amounted to 2631
million francs. Compared to 2004, sales increased by 2.6%
increased. The following sectors transacted
Significantly higher advertising expenditure than in the previous year: Services
(+78.6%), Finance/Insurance (+23.4%), Housing/Home (+20.7%) and
Culture/Leisure (+20.5%). The media sector also saw the largest reduction over the first three quarters (-23.4%).
September at 101.2 and thus remains
stable. According to data from the AG für Werbemedienforschung (Wemf)
advertising sales amounted to CHF 351 million in September and are
1.2% compared to 2004. Significantly higher advertising expenditure
than in the previous year in the services sector (+66.7%),
Administration/Politics (+46.4%) and Consumer Electronics/Photo/Watches
(+21.4%). The media sector reduced its investments by -28.5% on
strongest. In September, the other sectors were
Investments by a maximum of 15% above or below advertising expenditure
of the previous year.
In the first nine months of 2005, advertising sales amounted to 2631
million francs. Compared to 2004, sales increased by 2.6%
increased. The following sectors transacted
Significantly higher advertising expenditure than in the previous year: Services
(+78.6%), Finance/Insurance (+23.4%), Housing/Home (+20.7%) and
Culture/Leisure (+20.5%). The media sector also saw the largest reduction over the first three quarters (-23.4%).
