Peter Rothenbühler looks forward to 20 minutes

«We welcome the entry of such a prominent publishing house as Tamedia,» said Peter Rothenbühler, commenting on 20 Minuten’s expansion into French-speaking Switzerland.

"We welcome the entry of such a
major publishing house like Tamedia," comments Peter Rothenbühler
the expansion of 20 Minuten into French-speaking Switzerland. By Martin Kalls
Edipresse can finally free itself from the image of the gluttonous
regional monopolists, hopes the editor-in-chief of Le Matin.
His confidence is hardly shared in the French editorial offices.
Employees at 24 heures and Tribune de Genève are afraid of a
Job cuts in the wake of the Group's own free competition. How
the French-speaking Swiss journalists on the "guerre des gratuits
prepare what expansionist ambitions Edipresse director Theo Bouchat
for Le Matin Bleu and why Peter Rothenbühler believes in the value of a
Overall Swiss coverage doubts, read in the advertising week of 27.
October 2005.
No Werbewoche subscription? Single issues of Werbewoche can be ordered by e-mail
can be ordered from Ginette Peter () (CHF
8.00+VAT/postage).

More articles on the topic