Wieden & Kennedy wins global Coca-Cola mandate
The global advertising agency beat out its competitor, Berlin Cameron.
The globally active advertising agency Wieden
& Kennedy has won the pitch for a global Coca-Cola campaign.
won. As reported in an article by Advertising Age
Wieden & Kennedy beat Berlin Cameron in the final round of the one-year selection process.
through. In recent years, Coca-Cola has always relied on
country-specific campaigns. The new idea now includes a global
concept, which is in the vein of McDonald's "I'm loving
it" and only make minimal cultural changes if necessary.
should be experienced. The fee for the winner Wieden & Kennedy is to be
According to speculation, the amount involved is in the multi-digit millions
act.
& Kennedy has won the pitch for a global Coca-Cola campaign.
won. As reported in an article by Advertising Age
Wieden & Kennedy beat Berlin Cameron in the final round of the one-year selection process.
through. In recent years, Coca-Cola has always relied on
country-specific campaigns. The new idea now includes a global
concept, which is in the vein of McDonald's "I'm loving
it" and only make minimal cultural changes if necessary.
should be experienced. The fee for the winner Wieden & Kennedy is to be
According to speculation, the amount involved is in the multi-digit millions
act.
