Wemf: Advertisements up again for the first time in almost two years
For the first time since April 2008, advertising volume in the Swiss press has increased again. In March 2010, advertising revenue rose by 2.9 percent year-over-year to 162.5 million francs. With the exception of Sunday newspapers and trade publications, all print media categories benefited from the higher volume of advertisements.
The situation on the advertising market eased considerably in March. In January, the decline was still 16.5 percent, in February it was 1.5 percent. In the first three months of the current year, advertising revenue therefore amounted to CHF 382.2 million. This corresponds to a decline of 4.3 percent compared to the same quarter of the previous year, as announced by Wemf AG für Werbemedienforschung on Tuesday.
Job advertisements continued to decline in March. They fell by 7.8 percent to 14.8 million francs. There was a sharp drop in real estate advertisements. The decline here amounted to 12.8 percent to 5.5 million
francs. The situation is much better for commercial advertising. The increase amounted to 5.2 percent to 127.6 million francs. Brochure inserts also recorded an increase. This income rose by 2.7 percent to CHF 14.5 million.
All print media categories benefited from the higher advertising volume, with the exception of the Sunday press (-12.0%) and the trade press (-8.3%). The regional weekly press recorded the highest increase at 16.8%, followed by the financial and business press (+8.5%) and the daily press and general press (+6% each).
Job advertisements continued to decline in March. They fell by 7.8 percent to 14.8 million francs. There was a sharp drop in real estate advertisements. The decline here amounted to 12.8 percent to 5.5 million
francs. The situation is much better for commercial advertising. The increase amounted to 5.2 percent to 127.6 million francs. Brochure inserts also recorded an increase. This income rose by 2.7 percent to CHF 14.5 million.
All print media categories benefited from the higher advertising volume, with the exception of the Sunday press (-12.0%) and the trade press (-8.3%). The regional weekly press recorded the highest increase at 16.8%, followed by the financial and business press (+8.5%) and the daily press and general press (+6% each).
