Le Matin Bleu launches in 44 centers
Next Monday, residents of Western Switzerland will be able to enjoy *Le Matin Bleu* for the first time.
Next Monday, the
French-speaking Swiss enjoy Le Matin Bleu for the first time. The
free newspaper starts with around 100,000 copies, which, according to a
media release in 44 cities and towns from Geneva to Aigle via
Fribourg and Yverdon-les-Bains. The publishing house
Edipresse will publish the first edition from six o'clock in the morning in around 400 boxes.
and distribute them at train stations. As the SDA reports
Edipresse Director General Tibère Adler at the media conference on
Thursday is extremely confident: "I am one hundred percent convinced,
that, thanks to the new free newspaper, the Le Matin Group as a whole
will grow." The 20-strong editorial team will produce a daily newspaper
that are primarily aimed at the "young, urban and active
population" - similar to the planned competitor product 20
minutes from Tamedia, the launch of which was announced on Monday.
But despite this announcement, Edipresse is not planning any
change in strategy, because according to overall project manager Théo Bouchat, the
Publisher with various advertising combinations a "terrifying
Weapon" in your hands.
French-speaking Swiss enjoy Le Matin Bleu for the first time. The
free newspaper starts with around 100,000 copies, which, according to a
media release in 44 cities and towns from Geneva to Aigle via
Fribourg and Yverdon-les-Bains. The publishing house
Edipresse will publish the first edition from six o'clock in the morning in around 400 boxes.
and distribute them at train stations. As the SDA reports
Edipresse Director General Tibère Adler at the media conference on
Thursday is extremely confident: "I am one hundred percent convinced,
that, thanks to the new free newspaper, the Le Matin Group as a whole
will grow." The 20-strong editorial team will produce a daily newspaper
that are primarily aimed at the "young, urban and active
population" - similar to the planned competitor product 20
minutes from Tamedia, the launch of which was announced on Monday.
But despite this announcement, Edipresse is not planning any
change in strategy, because according to overall project manager Théo Bouchat, the
Publisher with various advertising combinations a "terrifying
Weapon" in your hands.
