Infront competes with SRG for European Championship production

For the first time, the production contract will not be automatically awarded to the host country's public broadcaster.

The sports rights agency Infront/HBS makes
SRG the TV production contract for the European Football Championship
2008 in dispute. Dominik Schmid, Head of Broadcasting at Infront/HBS,
confirmed initial informal talks with Uefa. How the
SonntagsZeitung reported, this is the first time in the history of the
the EM is not automatically transferred to the public-law institution of the
host country, but is organized by the Uefa football association.
The decision should be made by the end of 2006, said Philippe Le Floc'h,
Uefa Director of Marketing and Media Rights, told the
SonntagsZeitung. Infront/HBS already produced the TV images at the
World Cup in Japan/South Korea and was also awarded the contract for the World Cup
2006 in Germany. Infront is based in Zug and is a spin-off of the
sports rights subsidiary of the Kirch Group. About the management
also includes the German ex-footballer Günter Netzer, formerly for SF
DRS as a co-commentator.

More articles on the topic