APG sells 4000 bear posters
The in-house advertising campaign «Der Bär ist los» resulted in record orders and a substantial donation to Swiss Solidarity.
The posters for the APG campaign "The bear is
los" have met with great public interest. According to
According to a press release, around 4000 posters in the format 89.5 x 128 cm
for schools, canteens, public buildings and countless private homes
have been delivered. "Such a flood of orders for posters
we have never experienced before, we had to keep an employee for four
weeks for the administrative processing of the incoming
orders," comments Head of Marketing Roger Möschler.
The proceeds of around 40,000 francs from the sale of the bear posters
APG transfers to Glückkette for the
victims of the storms in Switzerland. The following contributed to the donation
also JCM Offsetdruck in Schlieren, which handles all shipping costs.
has taken over.
los" have met with great public interest. According to
According to a press release, around 4000 posters in the format 89.5 x 128 cm
for schools, canteens, public buildings and countless private homes
have been delivered. "Such a flood of orders for posters
we have never experienced before, we had to keep an employee for four
weeks for the administrative processing of the incoming
orders," comments Head of Marketing Roger Möschler.
The proceeds of around 40,000 francs from the sale of the bear posters
APG transfers to Glückkette for the
victims of the storms in Switzerland. The following contributed to the donation
also JCM Offsetdruck in Schlieren, which handles all shipping costs.
has taken over.
