The blue hope
Editorial Pierre C. Meier on the Röstigraben free newspaper war.
Pierre C. Meier on the Röstigraben free newspaper war.
Since Monday of this week, our
chers confrères also publishes a free newspaper. With a broad-based
fireworks of introductory measures, they were prepared for the epochal event
conditioned (see page 7). Acceptance of the first number appears to be
to be correspondingly good. However, the launch of Le Matin Bleu met with a positive response.
also met with interest in all media in German-speaking Switzerland. Rather
unusual, because the German-speaking Swiss are normally interested in
little that happens in the media scene in the French-speaking part of Switzerland. The same applies
and vice versa.
With the planned invasion of Tamedia's geographical territory
of Edipresse, people are suddenly warming up on this side of the
Röstigraben for an issue in French-speaking Switzerland that could lead to a conflict.
which some predict will end in a debacle. The Tamedia
does not want to land a publicistic quick shot, but only in the
start next March. She believes that only an offer from a
hand is an advantage for Swiss-German and French-speaking Swiss advertisers
(see page 17).
And now something on our own behalf. Oliver Classen has retired after 3 1/2
years as editor of Werbewoche, he decided to start a new
challenge. He changes fronts and takes over the
newly created position of media spokesperson at the Swiss NGO
"Berne Declaration". The Werbewoche editorial team wishes him all the best for his
success in your new job.
Classen is a critical media journalist who makes it his business
interview partners. But he is also a
outstanding commentator who has made a significant contribution to the
has contributed to the fact that the advertising week has always been characterized by a
opinion and did not shy away from it,
to occasionally take offense. For an independent weekly newspaper of the
This is important for the communications industry. I am therefore pleased that we
Welcome Oliver Classen as a new columnist at Werbewoche
may. This means that our readers can continue to enjoy his
and precise comments.
Since Monday of this week, our
chers confrères also publishes a free newspaper. With a broad-based
fireworks of introductory measures, they were prepared for the epochal event
conditioned (see page 7). Acceptance of the first number appears to be
to be correspondingly good. However, the launch of Le Matin Bleu met with a positive response.
also met with interest in all media in German-speaking Switzerland. Rather
unusual, because the German-speaking Swiss are normally interested in
little that happens in the media scene in the French-speaking part of Switzerland. The same applies
and vice versa.
With the planned invasion of Tamedia's geographical territory
of Edipresse, people are suddenly warming up on this side of the
Röstigraben for an issue in French-speaking Switzerland that could lead to a conflict.
which some predict will end in a debacle. The Tamedia
does not want to land a publicistic quick shot, but only in the
start next March. She believes that only an offer from a
hand is an advantage for Swiss-German and French-speaking Swiss advertisers
(see page 17).
And now something on our own behalf. Oliver Classen has retired after 3 1/2
years as editor of Werbewoche, he decided to start a new
challenge. He changes fronts and takes over the
newly created position of media spokesperson at the Swiss NGO
"Berne Declaration". The Werbewoche editorial team wishes him all the best for his
success in your new job.
Classen is a critical media journalist who makes it his business
interview partners. But he is also a
outstanding commentator who has made a significant contribution to the
has contributed to the fact that the advertising week has always been characterized by a
opinion and did not shy away from it,
to occasionally take offense. For an independent weekly newspaper of the
This is important for the communications industry. I am therefore pleased that we
Welcome Oliver Classen as a new columnist at Werbewoche
may. This means that our readers can continue to enjoy his
and precise comments.
> Pierre C. Meier, Editor-in-Chief
