UBI approves complaint about surreptitious advertising at TSI
Advertising for non-commercial purposes is also prohibited in the program, the appeals court ruled.
The Independent Complaints Authority for
Radio and Television (UBI) has lodged a complaint against the program "Il
Quotidiano" was approved by TSI. The contested contribution from 10.
January 2005 was about a businessman from Ticino who was living in Phuket.
tourism and spent a week in Ticino to find out more about the
relief funds for various private aid and reconstruction projects for the
damage caused by the tsunami. Shortly before the end of the
The number of the bank account and the name of the bank account
entrepreneur is displayed. TSI has therefore violated the ban on
surreptitious advertising, as program and advertising are not clearly separated.
were made. In its latest decision, the UBI took into account that the
contribution was broadcast in a special situation and not
Commercial interests are decisive for the advertising reference
were. However, this does not justify an exception to the principle of prohibition
of surreptitious advertising. The only exceptions are appeals for donations from
recognized non-profit and nationally active collection organizations
such as Swiss Solidarity. Within 60 days, the SRG has now sent the UBI
to report on the measures it has taken to ensure equal opportunities for all.
or similar program violations.
Radio and Television (UBI) has lodged a complaint against the program "Il
Quotidiano" was approved by TSI. The contested contribution from 10.
January 2005 was about a businessman from Ticino who was living in Phuket.
tourism and spent a week in Ticino to find out more about the
relief funds for various private aid and reconstruction projects for the
damage caused by the tsunami. Shortly before the end of the
The number of the bank account and the name of the bank account
entrepreneur is displayed. TSI has therefore violated the ban on
surreptitious advertising, as program and advertising are not clearly separated.
were made. In its latest decision, the UBI took into account that the
contribution was broadcast in a special situation and not
Commercial interests are decisive for the advertising reference
were. However, this does not justify an exception to the principle of prohibition
of surreptitious advertising. The only exceptions are appeals for donations from
recognized non-profit and nationally active collection organizations
such as Swiss Solidarity. Within 60 days, the SRG has now sent the UBI
to report on the measures it has taken to ensure equal opportunities for all.
or similar program violations.
