Mitreden.ch: Five new commercials for SRG
The member marketing initiative of the six German-speaking SRG member companies has launched five new TV commercials for the Mitreden.ch campaign.
The member marketing initiative of the
six SRG member companies in German-speaking Switzerland has appointed five new
TV commercials for the Mitreden.ch campaign were launched. For the commercials
well-known faces from the SRG environment, such as Hans Schenker, Isabelle von Siebenthal, Roman Kilchsperger and Chris von Rohr. With trenchant theses, they will
motivate the audience to form a differentiated opinion. Analogous to the new
The website Mitreden.ch was also given a new look with the
Appearance. Mitreden.ch has been supplemented by a protected
Members area, through which members can participate in promotions and prize draws.
subscribe to the Inside SRG newsletter or receive the access data
of the opinion platform. "We do not make forecasts
with regard to future membership figures," explains Remo Peduzzi, Head of
"Our goal, however, is to create a new member
rejuvenated audience," Peduzzi continues. The
Zurich agency Die Texter realized the TV commercials. For the new
Philip Schwindl from Schwindl Ehrliche Grafik was responsible for the design.
six SRG member companies in German-speaking Switzerland has appointed five new
TV commercials for the Mitreden.ch campaign were launched. For the commercials
well-known faces from the SRG environment, such as Hans Schenker, Isabelle von Siebenthal, Roman Kilchsperger and Chris von Rohr. With trenchant theses, they will
motivate the audience to form a differentiated opinion. Analogous to the new
The website Mitreden.ch was also given a new look with the
Appearance. Mitreden.ch has been supplemented by a protected
Members area, through which members can participate in promotions and prize draws.
subscribe to the Inside SRG newsletter or receive the access data
of the opinion platform. "We do not make forecasts
with regard to future membership figures," explains Remo Peduzzi, Head of
"Our goal, however, is to create a new member
rejuvenated audience," Peduzzi continues. The
Zurich agency Die Texter realized the TV commercials. For the new
Philip Schwindl from Schwindl Ehrliche Grafik was responsible for the design.
