Joy reigns in the microcosm
Newspapers: Bucking the industry trend, the Jungfrau Zeitung is gaining ground in the Bernese Oberland.
Newspapers The Jungfrau Zeitung in the Bernese Oberland is bucking the trend in the sector. The latest market research study shows that after two years, Gossweiler Media
AG, publisher of the Jungfrau Zeitung in Interlaken, for the second time.
its unique product in Switzerland, the Jungfrau Zeitung, through the
IHA-GfK Market
research institute. She did not do this through
the Mach Basic of Wemf, because the decisive factor for Wemf is the
Economic area 22 three times the area of the publishing
catchment area of the Jungfrau Zeitung and thus takes it out of the
falls into the grid. As is well known, the sheet works according to the concept of
Mikrozeitung, which was founded by publisher Urs Gossweiler. The
editorial and advertising content is prepared in this way,
that, regardless of the medium and location, they can be printed on paper or
can be distributed electronically. With uncompromising focus
to a precisely defined small-scale catchment area - in the case of the
Jungfrau Zeitung the so-called microcosm Jungfrau in the Bernese
Oberland - the paper has been well received in the market by 67 percent of readers.
and readers over a period of five years and against all odds.
Downward trend in the Swiss print media, commuter newspapers once
excluded.
With a reach of 67 percent, the Jungfrau Zeitung is in first place according to the
IHA-GfK study clearly ahead of the Berner Oberländer, the daily newspaper from
Espace (53%), ahead of the Sonntagszeitungen (22%), Blick (16%)
as well as Berner Zeitung (14%) and Bund (11%). The paper itself has the
(Gratis-)Anzeiger Amt Interlaken (64 %). 61 percent of the
respondents read all eight issues of the Tuesdays and Fridays
newspaper. The publisher also holds the Jungfrau Zeitung
twice a year, which is not the case with other Gossweiler print titles.
already has a long tradition, because paper, printing and postage would otherwise be
The subscription price would be too expensive, and I
could no longer subscribe to the NZZ or Tagi alongside it," says Gossweiler.
With 50,000 inhabitants in the microcosm of Jungfrau, it didn't take long for
the topics, unless you become tabloidish and disruptive.
family disputes to the public, which becomes dubious.
In addition, the online presence is becoming more important every year. Most
Local newspaper concepts therefore tend towards one-off
Publication. The attention paid to the Jungfrau Zeitung online
has increased massively. On the one hand, this is due to the fact that the paper has been
full licensee of the micro-newspaper concept, and on the other hand
in the severe weather catastrophe last August. Although not
representative, it is "astonishing that 14000 unique clients in a
area with 25000 households were recorded", whereby during four
critical days only via the online edition and SF 1 information
were available. The headquarters of Gossweiler Media AG in
Brienz was also flooded and cut off from the environment, the server
offline for 33 hours, a problem that was not solved until disembarkation.
of the same across the lake to Interlaken. "But the
Internet is still not strong enough for me to take the publishing lead with
could take over a single print edition per week," says the
Publisher on publication frequency.
The survey has a small peculiarity: Although 78 percent
(+4%) of respondents believe that the paper provides reliable information, the
credibility by 3 percent (to 78%). This is a verdict of the
conservative audience against editor-in-chief Stefan Regez.
the front page of the Jungfrau Zeitung, which has already been the
Switzerland's accession to the EU. Apparently the publisher is pleased
Nevertheless: "There is nothing wrong with the fact that it is becoming more profiled and pointed.
to counter this."
The IHA-GfK media usage study, which asked the same questions as
also carried out two years ago on around 500 people, forms
the interests of the public in the catchment area in detail and
brings a range of other data to light. For example, there is a
strong increase of 14 percent in interest in global topics.
"This is an extreme reflection of globalization in an extreme
conservative area," says Gossweiler. Nevertheless, the
Interest in local topics increased by 2 percent to a remarkable 90 percent,
which further increases the dominance of the paper in its catchment area.
illustrated. What is also striking is the collapse of cantonal topics that
domain of regional newspapers, by 9 percent to 67 percent, which can be seen in
I did not expect such drama. However, the trend of interest shows
clearly moving in the direction of electronic media, while print is in the local,
cantonal, national and international level.
The micro-newspaper is a phenomenon that has been observed several times in parts of
but never consistently copied outside Gossweiler Media AG.
was implemented. Negotiations took place with the Zug press, Jean Frey
was interested, and the regional splits of the Mittelland Zeitung
by Peter Wanner are inspired by local fanatic Gossweiler. The
publisher who is aware of the potential of his concept and who
himself would like to cover the map of Europe with microcosms, also came across
in Germany, but so far without any concrete
Results. But alongside the free newspapers, the micro-newspaper is a
coherent response to the downward trend in the newspaper business.
AG, publisher of the Jungfrau Zeitung in Interlaken, for the second time.
its unique product in Switzerland, the Jungfrau Zeitung, through the
IHA-GfK Market
research institute. She did not do this through
the Mach Basic of Wemf, because the decisive factor for Wemf is the
Economic area 22 three times the area of the publishing
catchment area of the Jungfrau Zeitung and thus takes it out of the
falls into the grid. As is well known, the sheet works according to the concept of
Mikrozeitung, which was founded by publisher Urs Gossweiler. The
editorial and advertising content is prepared in this way,
that, regardless of the medium and location, they can be printed on paper or
can be distributed electronically. With uncompromising focus
to a precisely defined small-scale catchment area - in the case of the
Jungfrau Zeitung the so-called microcosm Jungfrau in the Bernese
Oberland - the paper has been well received in the market by 67 percent of readers.
and readers over a period of five years and against all odds.
Downward trend in the Swiss print media, commuter newspapers once
excluded.
With a reach of 67 percent, the Jungfrau Zeitung is in first place according to the
IHA-GfK study clearly ahead of the Berner Oberländer, the daily newspaper from
Espace (53%), ahead of the Sonntagszeitungen (22%), Blick (16%)
as well as Berner Zeitung (14%) and Bund (11%). The paper itself has the
(Gratis-)Anzeiger Amt Interlaken (64 %). 61 percent of the
respondents read all eight issues of the Tuesdays and Fridays
newspaper. The publisher also holds the Jungfrau Zeitung
twice a year, which is not the case with other Gossweiler print titles.
already has a long tradition, because paper, printing and postage would otherwise be
The subscription price would be too expensive, and I
could no longer subscribe to the NZZ or Tagi alongside it," says Gossweiler.
With 50,000 inhabitants in the microcosm of Jungfrau, it didn't take long for
the topics, unless you become tabloidish and disruptive.
family disputes to the public, which becomes dubious.
In addition, the online presence is becoming more important every year. Most
Local newspaper concepts therefore tend towards one-off
Publication. The attention paid to the Jungfrau Zeitung online
has increased massively. On the one hand, this is due to the fact that the paper has been
full licensee of the micro-newspaper concept, and on the other hand
in the severe weather catastrophe last August. Although not
representative, it is "astonishing that 14000 unique clients in a
area with 25000 households were recorded", whereby during four
critical days only via the online edition and SF 1 information
were available. The headquarters of Gossweiler Media AG in
Brienz was also flooded and cut off from the environment, the server
offline for 33 hours, a problem that was not solved until disembarkation.
of the same across the lake to Interlaken. "But the
Internet is still not strong enough for me to take the publishing lead with
could take over a single print edition per week," says the
Publisher on publication frequency.
The survey has a small peculiarity: Although 78 percent
(+4%) of respondents believe that the paper provides reliable information, the
credibility by 3 percent (to 78%). This is a verdict of the
conservative audience against editor-in-chief Stefan Regez.
the front page of the Jungfrau Zeitung, which has already been the
Switzerland's accession to the EU. Apparently the publisher is pleased
Nevertheless: "There is nothing wrong with the fact that it is becoming more profiled and pointed.
to counter this."
The IHA-GfK media usage study, which asked the same questions as
also carried out two years ago on around 500 people, forms
the interests of the public in the catchment area in detail and
brings a range of other data to light. For example, there is a
strong increase of 14 percent in interest in global topics.
"This is an extreme reflection of globalization in an extreme
conservative area," says Gossweiler. Nevertheless, the
Interest in local topics increased by 2 percent to a remarkable 90 percent,
which further increases the dominance of the paper in its catchment area.
illustrated. What is also striking is the collapse of cantonal topics that
domain of regional newspapers, by 9 percent to 67 percent, which can be seen in
I did not expect such drama. However, the trend of interest shows
clearly moving in the direction of electronic media, while print is in the local,
cantonal, national and international level.
The micro-newspaper is a phenomenon that has been observed several times in parts of
but never consistently copied outside Gossweiler Media AG.
was implemented. Negotiations took place with the Zug press, Jean Frey
was interested, and the regional splits of the Mittelland Zeitung
by Peter Wanner are inspired by local fanatic Gossweiler. The
publisher who is aware of the potential of his concept and who
himself would like to cover the map of Europe with microcosms, also came across
in Germany, but so far without any concrete
Results. But alongside the free newspapers, the micro-newspaper is a
coherent response to the downward trend in the newspaper business.
René Worni
