Euro RSCG Dialog drops Fidel Castro
To expand its client portfolio, the direct marketing unit at Euro RSCG Zurich is featuring Maxímo Líder in its advertising campaign.
Launched two years ago,
Euro RSCG Dialog already counts a number of renowned customers such as the
SBB or Swiss Post. In order to expand new business, the
Euro RSCG Zurich's direct marketing unit now offers a range of
advertising measures realized on our own behalf. Spread virally
The "Castro" commercial, which shows Cuba's Máximo Líder during one of his
legendary long speeches. After more than seven hours
tired of criticizing imperialism, he resigns - and falls
down the steps to the speaker's platform. The laconic resolution:
"Monologues don't cut it." The same motto also applies to a
Ad "Romeo and Juliet": From Shakespeare's world-famous dialog
the advertisers simply removed the passages from Julia. The commitment of the
Agency for dialog does not stop at the smallest things:
Even the business card of agency manager Peter van der Touw becomes the
direct response tool, with a response element on the back and
pre-franked.
Euro RSCG Dialog already counts a number of renowned customers such as the
SBB or Swiss Post. In order to expand new business, the
Euro RSCG Zurich's direct marketing unit now offers a range of
advertising measures realized on our own behalf. Spread virally
The "Castro" commercial, which shows Cuba's Máximo Líder during one of his
legendary long speeches. After more than seven hours
tired of criticizing imperialism, he resigns - and falls
down the steps to the speaker's platform. The laconic resolution:
"Monologues don't cut it." The same motto also applies to a
Ad "Romeo and Juliet": From Shakespeare's world-famous dialog
the advertisers simply removed the passages from Julia. The commitment of the
Agency for dialog does not stop at the smallest things:
Even the business card of agency manager Peter van der Touw becomes the
direct response tool, with a response element on the back and
pre-franked.
