Thorsten Tomczak gives a lecture on the subject of target group Marketing

As part of the Lead Management Symposium on November 24, 2005, Torsten Tomczak explains which aspects of target audience marketing will need to be considered in the future.

As part of the Lead Management Symposium on November 24, 2005
explains Torsten Tomczak (Professor at the University of St. Gallen),
which aspects of target group marketing need to be considered in the future. In addition
marketing managers from three well-known companies show how to generate leads
and process them in a targeted manner. The system developed by Nemuk and RBC Solutions
The symposium is being held for the second time, this time at the
Renaissance Hotel Zurich. Admission is free of charge. More
Information can be found on the event website.

More articles on the topic