More Cannes for media planners and young advertisers

At the Cannes Lions advertising festival
refined. In recent months, the new category
Promotion and separate juries for press and outdoor announced and
redefined the Titanium Lions. Now the outdoor jury also receives a
own president, while film and press continue to follow the same
will have the chairmanship. At the Media Lions, the awards
gold, silver and bronze for the first time. According to a
announcement, the festival is thus responding to the increasing
media competition. Since its launch in 1999, the number of
entries increased by one and a half times to 1076. At the same time as
the precious metal grades, the title "Media Agency of the Year" is also awarded.
introduced for the agency that collects the most awards
can. Interesting for the next generation of advertisers: the Young Creative competition
now also includes the Film category in addition to Print and Cyber. The
participating teams must create a 30-second cell phone commercial for
develop a non-profit organization. You only have 72 hours
and only learn about the customer's identity, goals and target group
in the start briefing.