GfK and Wirtschaftswoche forecast advertising boom due to World Cup
In contrast to the Organization of Advertisers in the German Brand Association (OWM), the Advertising Climate Study expects the World Cup in Germany to have a positive impact.
Last Monday, the German
Organization of Advertisers in the German Brands Association (OWM), the
Football World Cup 06 in Germany would not be a significant
influence on the volume of advertising. This is what the
advertising climate study by GfK and Wirtschaftswoche is quite different: It
speaks of
a "rebound" in advertising activity by the middle of the year at the latest.
The impulses would primarily be used for communication around the
World Cup, according to a report by Pressetext.ch. The
According to the survey, 61 percent of respondents expect an increase in
of the advertising economy. 22 percent of advertising and 39 percent of
Agency managers anticipate an increase in expenditure in the area of
traditional advertising. The online advertising market is even expected to
boom is predicted. According to the study, 75
percent of advertising managers are planning to increase their online advertising.
Organization of Advertisers in the German Brands Association (OWM), the
Football World Cup 06 in Germany would not be a significant
influence on the volume of advertising. This is what the
advertising climate study by GfK and Wirtschaftswoche is quite different: It
speaks of
a "rebound" in advertising activity by the middle of the year at the latest.
The impulses would primarily be used for communication around the
World Cup, according to a report by Pressetext.ch. The
According to the survey, 61 percent of respondents expect an increase in
of the advertising economy. 22 percent of advertising and 39 percent of
Agency managers anticipate an increase in expenditure in the area of
traditional advertising. The online advertising market is even expected to
boom is predicted. According to the study, 75
percent of advertising managers are planning to increase their online advertising.
