Blick Publishing: New publishing director, new organization, new price
Dietrich Berg will become the new publishing director of the Blick Group. At the same time, Blick is lowering its gross rate and the consultant's commission.
Dietrich Berg becomes the new publishing director of
Blick Group. As of November 15, he will take over from newspaper boss
Bernhard Weissberg, who had managed the publishing house on an interim basis. Berg
was previously head of publishing at the Tages-Anzeiger in Zurich, among other positions.
At the same time, the Blick publishing house is being reorganized. Through the reduction of
positions in production and office work, additional positions can be
be created on the sales front, according to Ringier. In total
Nine employees are affected by the reorganization, which will create
an additional 180 job percent. The advertising department is now divided into three
groups are broken down, a new department is creatively
respond to individual customer requests. All customer service departments
are now the responsibility of Daniel Schönmann. Advertising Manager remains as before
Mario Cecchin. Karin Rüeger-Graf continues to bear responsibility for
communication and the reader market. The entire classified advertising market is becoming
Blick Online has been outsourced and is now under the overall management of Bernhard
Wüthrich stand.
The reorganization is accompanied by a price reduction. Blick lowers
its gross ad price by 10 percent. However, the
Advisory Commission/JUP reduced from 15 to 5 percent. Volume discounts
are now combined according to the bookings with Blick and SonntagsBlick.
calculated. In addition, the standard formats are reduced to the most common
reduced. In this way, the publishing house aims to make the rate structure as
transparent and simple. The SonntagsBlick advertising rate
remains unchanged in its main positions.
Blick Group. As of November 15, he will take over from newspaper boss
Bernhard Weissberg, who had managed the publishing house on an interim basis. Berg
was previously head of publishing at the Tages-Anzeiger in Zurich, among other positions.
At the same time, the Blick publishing house is being reorganized. Through the reduction of
positions in production and office work, additional positions can be
be created on the sales front, according to Ringier. In total
Nine employees are affected by the reorganization, which will create
an additional 180 job percent. The advertising department is now divided into three
groups are broken down, a new department is creatively
respond to individual customer requests. All customer service departments
are now the responsibility of Daniel Schönmann. Advertising Manager remains as before
Mario Cecchin. Karin Rüeger-Graf continues to bear responsibility for
communication and the reader market. The entire classified advertising market is becoming
Blick Online has been outsourced and is now under the overall management of Bernhard
Wüthrich stand.
The reorganization is accompanied by a price reduction. Blick lowers
its gross ad price by 10 percent. However, the
Advisory Commission/JUP reduced from 15 to 5 percent. Volume discounts
are now combined according to the bookings with Blick and SonntagsBlick.
calculated. In addition, the standard formats are reduced to the most common
reduced. In this way, the publishing house aims to make the rate structure as
transparent and simple. The SonntagsBlick advertising rate
remains unchanged in its main positions.
