Publicitas index sinks even lower
In October, the index of advertising spending in daily newspapers fell by another 0.2 points.
In October, the Publicitas Index of the
advertising expenditure in the daily press fell by a further 0.2 points. With
93.3 points, it recorded a new low. Reason for the
negative development was primarily the decline in investment in
national advertisers such as major distributors and car importers. The
Real estate advertisements, on the other hand, remained stable, while job advertisements
continued to rise. Its index rose from 132.0 to 132.8 points.
advertising expenditure in the daily press fell by a further 0.2 points. With
93.3 points, it recorded a new low. Reason for the
negative development was primarily the decline in investment in
national advertisers such as major distributors and car importers. The
Real estate advertisements, on the other hand, remained stable, while job advertisements
continued to rise. Its index rose from 132.0 to 132.8 points.
