Basically interested in
Promotional video for Matthias Freuler's CD by Wirz Werbung on the topic of overseas production.
Matthias Freuler: Isabelle
Hahn from Mixer also stopped by and showed us a very interesting showreel
shown. Interest in Mixer or a director of Mixer is
In principle, yes, but there isn't a specific project at this time.
WW: Do the agency's clients find it appealing when they are shown a commercial from
is offered by a successful international company like Mixer?
Matthias Freuler: A
The client's main priority is that the commercial he has approved
is implemented in the best possible way. Anyone who does this is, for most customers,
more of a secondary concern: Main-
The thing is, production is affordable and the movie will turn out great. And this
Security can be a challenge for an internationally active production company that is part of the
Showcase examples of success at Cannes more effectively –
However, it comes at a price.
WW: Don't Swiss agencies have a moral obligation to honor domestic talent as well?
Matthias Freuler: Neither
Do we choose a Swiss product simply because it's Swiss, or
We choose a foreign production because we like to travel abroad
would turn. We simply look for individual solutions for
For each film, they select the best possible director. Often, that director is from Switzerland, but sometimes they’re from abroad as well.
WW: Is moving abroad more of a qualitative or financial issue?
Matthias Freuler: Both. But not always at the same time. Switzerland certainly has
a few very good directors and production companies. But if, like
Since Wirz Werbung produces more than 20 commercials a year, one would also expect
benefit talented individuals in Germany, England, the Netherlands, or elsewhere
sit. As for the financial side: It's not as if it's the case abroad
is always cheaper. After all, when the crew, the client, and the agency are all around half
If you have to fly around the world, the travel expenses are so high that it
isn't worth it. For every movie, we check which production we'll use the
get the best performance.
Interviews: Andreas Panzeri
