Ruf Lanz promotes the magazine's book series
The Zurich-based agency will handle the advertising for the magazine's book series, which launches in December.
December sees the launch of Das Magazin, the
Weekend supplement of the Basler Zeitung, Berner Zeitung and the
Tages-Anzeiger with the publication of a 20-volume book series. The
Zurich agency Ruf Lanz takes over the advertising for the project around
Swiss literature of the 20th century. According to the magazine's editor-in-chief
Res Strehle and project manager Claudius Wirz from Tamedia convinced the
agency with "unconventional proposals, which are both the books and
the magazine with a sympathetic dose of self-irony
", according to a press release.
Weekend supplement of the Basler Zeitung, Berner Zeitung and the
Tages-Anzeiger with the publication of a 20-volume book series. The
Zurich agency Ruf Lanz takes over the advertising for the project around
Swiss literature of the 20th century. According to the magazine's editor-in-chief
Res Strehle and project manager Claudius Wirz from Tamedia convinced the
agency with "unconventional proposals, which are both the books and
the magazine with a sympathetic dose of self-irony
", according to a press release.
