GEMI points upwards for TV and Internet
October saw a decline in the index of radio and teletext advertising.
October proved to be a good month for the TV and
Online advertising from the friendly side. The Goldbach Electronic
Media Index (GEMI) for television after the slump in the
previous month by three points to 316 points. The Internet Index
even jumped seven points to 173. Radio advertising, on the other hand, lost
points for the second time this year after July. It fell from 252
to 248 points. Teletext continued its downward trend. After
the September level had already been subsequently reduced from 171 to 169 points.
was corrected, it fell to 166 points in October.
Overall, the electronic media increased by one point to 311.
Not least for this reason, the index for the overall market of the
advertising media rose from 163 to 164, comments the marketer
Goldbach Media.
Online advertising from the friendly side. The Goldbach Electronic
Media Index (GEMI) for television after the slump in the
previous month by three points to 316 points. The Internet Index
even jumped seven points to 173. Radio advertising, on the other hand, lost
points for the second time this year after July. It fell from 252
to 248 points. Teletext continued its downward trend. After
the September level had already been subsequently reduced from 171 to 169 points.
was corrected, it fell to 166 points in October.
Overall, the electronic media increased by one point to 311.
Not least for this reason, the index for the overall market of the
advertising media rose from 163 to 164, comments the marketer
Goldbach Media.
