Secret of success
Books&More Too often, projects fail right at the start. The briefing determines whether a project succeeds or fails.
All too often, projects fail at the very beginning.
The briefing determines success or failure. Those who
At the beginning, the task is clearly formulated, the information clearly
and defines the goals and the timetable, you save yourself
a lot of hassle and unnecessary work for the creatives. How it works,
Michael Brückner's "How to brief correctly" shows step by step
from choosing the right partners to debriefing. A book
for clients, which is also aimed at contractors, because: A
Briefing is not just a duty to deliver, but also a duty to collect. (rh)
How to write the right letter by Michael Brückner. Redline Wirtschaft, Heidelberg 2005, 92 pages, 18.30 francs.
The briefing determines success or failure. Those who
At the beginning, the task is clearly formulated, the information clearly
and defines the goals and the timetable, you save yourself
a lot of hassle and unnecessary work for the creatives. How it works,
Michael Brückner's "How to brief correctly" shows step by step
from choosing the right partners to debriefing. A book
for clients, which is also aimed at contractors, because: A
Briefing is not just a duty to deliver, but also a duty to collect. (rh)
How to write the right letter by Michael Brückner. Redline Wirtschaft, Heidelberg 2005, 92 pages, 18.30 francs.
