Online advertising on the rise

Advertising market October was a good month for the
TV and Internet advertising from the friendly side. The
However, advertising investments in radio and teletext show a slight
negative development. Gross advertising investment in the
electronic media were further increased in October. The
Goldbach Electronic Media Index (GEMI) shows for TV, radio, Internet
and Teletext together increased from 310 to 311 points.
Since January 2005, the index for electronic media as a whole has
increased by 15 points. In October, however, the GEMI for the
electronic media paints a mixed picture. The index for
after the previous month's slump, the television sector recorded an increase of 3 to 316
points. The Internet Index even jumped by 7 points to 173 points.
For the second time this year after July, radio advertising recorded
a decline. It fell from 252 to 248 points. Teletext continued
continued its downward trend. After the September level
was subsequently corrected from 171 to 169 points, the
index rose to 166 points in October.
The GEMI is calculated by the advertising marketer Goldbach Media. The index
is based 100 percent on the monthly Media Focus data.
 
Rona Grünenfelder