Edipresse sees no cannibalization by Le Matin Bleu
The new free newspaper is apparently over budget and is already increasing its circulation.
The new free newspaper Le Matin Bleu attracts
new advertising customers who have never previously advertised in the publisher's titles.
Edipresse have booked. This is what Georges von Csernatony, Head of
strategic planning of the advertising agency Publicitas, which
SDA news agency. Le Matin Bleu is above budget, and the
Pipeline for 2006 is well filled. Publicitas does not
customer erosion at the other Edipresse newspapers, said von
Csernatony. The paid-for Le Matin Orange will be launched this year.
double-digit growth. Le Matin Bleu is also gaining ground in the readership market, according to
Edipresse was well received. Publishing director Theo Bouchat explained that the
Circulation already increased from 100,000 to 110,000 copies. Edipresse is
is completely satisfied with the launch of the commuter newspaper. According to von
Csernatony still needs some fine-tuning, however.
for example when refilling empty distribution boxes. Still
It has not yet been decided who will one day set up their boxes at SBB.
may. However, the tender is expected to be completed shortly,
SBB spokesman Jean-Louis Scherz told SDA.
new advertising customers who have never previously advertised in the publisher's titles.
Edipresse have booked. This is what Georges von Csernatony, Head of
strategic planning of the advertising agency Publicitas, which
SDA news agency. Le Matin Bleu is above budget, and the
Pipeline for 2006 is well filled. Publicitas does not
customer erosion at the other Edipresse newspapers, said von
Csernatony. The paid-for Le Matin Orange will be launched this year.
double-digit growth. Le Matin Bleu is also gaining ground in the readership market, according to
Edipresse was well received. Publishing director Theo Bouchat explained that the
Circulation already increased from 100,000 to 110,000 copies. Edipresse is
is completely satisfied with the launch of the commuter newspaper. According to von
Csernatony still needs some fine-tuning, however.
for example when refilling empty distribution boxes. Still
It has not yet been decided who will one day set up their boxes at SBB.
may. However, the tender is expected to be completed shortly,
SBB spokesman Jean-Louis Scherz told SDA.
